Promotional Mix of Volvo Trucks

Introduction

Volvo Trucks is a global truck manufacturer in Switzerland. Their core values are safety, quality and environmental care. The company’s trucks are sold and serviced in 130 countries all over the world. This assignment is all about Volvo live test case where they have used viral videos and public relation as a promotion mix. The videos created have reached hundreds of millions of views and explain how the company’s public relation team worked on it to advertise them in online media. They used one of the famous actors Van Damme to act in their epic split video which becomes a huge success. Then the report analyses how this promotion is related to business to business marketing and whether it is related to normal marketing which covers the general public and what are the challenges they may face after releasing their promotional videos.

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