Volvo is the first company in the automobile industry to come up with this viral video promotional strategy to cover its customers and made them be known to them which is branding. But people generally forget some things after some period of time if those things are not seen or shown to them. They have to create a new advertisement and make customers think about them. If Volvo trucks focus on maintaining their brand name and fan base they will be the best in the industry. But it is not that easy, they have to come up with new ideas every time to attract people. Volvo has to choose a new method or promotion mix to sustain their past fan base and market share.