Promotional Mix of Volvo Trucks

References

Kotler, P. and Amstrong, G. (2016). Marketing Management 12th Edition.
Crosier, K. (1994) Marketing Book, 3rd Edition.
Sohn, K. (2013), Journal of Applied Business and Economics vol. 14(1)
Pickton, D. and Broderick (2004) Integrated Marketing Communication, 2e.
Manjur, R (2015), Marketing Interactive.

Leave a Reply

Your email address will not be published. Required fields are marked *